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A workshop, a family, and a stubborn refusal to outsource.

Garth Jameson started bending neon at his father's shop in Petaluma at fifteen. Forty-one years later, he runs a six-person studio on Locust View Drive that has built signs for some of the North Bay's most loved storefronts.

Where it began

The first sign Garth Jameson ever built was a hand-bent neon "OPEN" for a dry cleaner on Petaluma Boulevard in 1984. It hung in that window for twenty-six years. When the cleaner finally closed, the owner brought the sign back to Garth — and it's still glowing in the workshop's front office today.

Jameson LED Signs Co. opened in Novato in 2006. The idea was simple: build the kind of signs Garth had been making for other companies his whole life, but as a family business — with the time, the materials and the patience that good signage deserves.

Who we are now

Today the studio is six people strong. Garth still handles every initial site visit personally. His daughter Mira runs design and permitting. Tomas and Ren build, weld and wire. Anya keeps the office, the books and the after-hours service calls organised.

The shop sits on Locust View Drive in Novato — 4,200 square feet of metal brakes, acrylic routers, paint booths and a small library of vintage signage Garth has collected over four decades.

What we believe

  • Signs are architecture. They become part of a building. We build them with the same care.
  • Local first. 92% of our work is within thirty miles of the shop. We meet our customers at the grocery store.
  • One-shop simplicity. Design, fabrication, installation and maintenance under one roof. One phone number for the life of the sign.
  • Honest quotes. What we estimate is what you pay. If we underbid, that's our problem, not yours.

Credentials

  • California C-45 Sign Contractor's License #948271
  • Member, International Sign Association (since 2008)
  • Member, Novato Chamber of Commerce
  • Fully insured: $2M general liability, workers' comp, automotive
  • OSHA-30 certified install crew
The Jameson LED Signs workshop interior with a half-finished channel letter

Come by the shop.

Visitors welcome Monday through Friday. Bring coffee — we always have a few signs in progress to look at.

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